| Introduction
The roll out phase of a change initiative is the moment of truth. People now have to change their behaviors to a new way of doing things. However, behavioral change has, arguably, always been the ultimate leadership and management challenge.
The success or failure of your change initiative now hangs in the balance. If the roll out fails all the preceding investment, research, analysis and design work will come to nothing. The business case for change will not be delivered.
Rolling-out a change initiative in a single-site operation is demanding enough. Even the most seasoned operators can feel daunted by the prospect of implementing a change across multiple sites, geographies and ethnic cultures.
The rollout phase aims to transfer ownership of the changes, and delivery of the business case, to line managers and their staff. A successful transfer depends on how well senior management and their staff are mobilised and engaged.
It is logistically difficult and it can heighten the tensions between Head Office and the regions. Add in the constant pressure to implement quickly and you soon understand why managers of change often think their task is impossible.
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