Managing customers

Seven steps to quality service

Step two - improving our products

By David Illingworth

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Synopsis

Step two in this series of seven training courses, engages participants in understanding that the ‘service package’ on offer to customers has many facets. This session, focused on ‘improving our products’, leads to practical action plans for making a difference. Step two contains a leader’s guide and a participant’s workbook.

How to …

How to identify the characteristics of good and bad service.

How to identify your customers and what these customers want.

How to increase customer satisfaction.

David Illingworth

David has been encouraging and helping people for 30 years both as a line manager and as an international consultant to organizations across many cultures. He has a real passion for helping people and works extensively with helping young people to achieve their potential. Apart from his consultancy and business writing, he holds a number of Directorships in various businesses, including several e-businesses..

‘Seven steps to quality service’ is based on an original idea by Mike Pegg and his original works are used here with his permission. I gratefully acknowledge the encouragement and support that Mike has provided over the years.

The goals

The goals of this session are to provide you and your staff with a framework and practical tools that you can use:

• To identify the characteristics of good market* organizations.
• To identify the total service package that is offered by our team.
• To identify ways to improve the services and products offered by our team and our organization.

*Insert your market area here.

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Managing Yourself - Managing People - Managing Change Managing Projects - Managing Information - Managing strategy - Managing e-Business - Managing Customers - Managing Money - Managing Personnel