| Introduction
Whether your website is for information only or whether you plan to do business through your website, it is useful to picture your site as a retail store.
If there are no doors leading from the street to your store, then nobody will come to buy. If you have twelve doors into the store from four directions then more people will visit you more frequently. This same commonsense applies to your website. Fifty links from other people’s sites into your site means that there are fifty routes to your products or information – it’s a simple as that.
Specialist traffic creation companies know that the more links you have to your site, the more traffic you'll get. So, increasing the number of links to your site should be a key part of your e-marketing strategy. However a lot of e-marketers get so pre-occupied with building up the ‘total’ number of links to their websites, that they forget that all links are not equal - some links are far more valuable than others.
Building your links
Think of the value of links as members of the United Nations or Members of the European Union that are allocated block votes depending on their economy or population size. Some in-bound links may carry a thousand block votes and others less than twenty block votes. If you are a Microsoft reseller and your site is dedicated to selling Microsoft products then a link from the main Microsoft site is worth thousands of block votes. First, because people will follow the link from the Microsoft site and arrive at your Home Page or specific offer pages in large numbers. Secondly, because the major search engines will note the link, be hugely impressed and upgrade the value of your site accordingly.
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